Toys ‘R’ US to Open 120 New Stores Across US

Retailer Toys “R” Us announced a major expansion in the United States on Thursday, with 120 standalone stores scheduled to open nationwide during the upcoming holiday season.

The company already operates 40 standalone stores and additional Toys “R” Us shops within Macy’s stores across America. The expansion will bring the total number of standalone stores in the country to 160. The initiative is being carried out in partnership with Texas-based Go! Retail Group, the company said in a Sept. 17 statement.

Toys “R” Us’s expansion in the United States is a big change from almost a decade ago, when the company filed for bankruptcy.

The new stores will feature popular global toy brands, including LEGO, Hot Wheels, Pokémon, Barbie, and K-pop Demon Hunters. Some locations will also have Creator Studios, dedicated spaces where influencers and toy brands can host product reveals and special events. Certain stores will also have cafes and candy shops.

“This is a major moment for Toys “R” Us as we significantly expand our presence across the United States,” Jamie Uitdenhowen, executive vice president of Toys “R” Us at WHP Global, said in the statement. WHP Global is a brand management company that owns Toys “R” Us.

“We are growing Toys “R” Us in unique ways to meet customers wherever they are, whether that’s at a standalone store in their hometown, inside Macy’s, at the airport or at a Navy Exchange,” Uitdenhowen said.

Toys “R” Us has more than 1,680 stores and e-commerce businesses across 37 nations and generates more than $2 billion in retail sales annually.

The company filed for Chapter 11 bankruptcy in September 2017. In a court filing at the time, David A. Brandon, the then-CEO of Toys “R” Us, said that the company had been operating with significant leverage for more than a decade, which required roughly $400 million per year to service more than $5 billion in debt.

These debt obligations impaired the company’s ability to invest in its business, Brandon said. As a consequence, the company fell behind on various fronts, including in the upkeep of the stores.

The company initiated the Chapter 11 proceedings to “address its near-term liquidity issues, longer-term capital needs, and accomplish a comprehensive reorganization that will enable Toys “R” Us to turn around,” Brandon said at the time.

In March 2021, WHP Global announced taking a controlling stake in Tru Kids Inc., the parent company of brands such as Toys “R” Us and Babies “R” Us.

At the time, Yehuda Shmidman, CEO of WHP, said that the investment in Toys “R” Us reflected “our belief and passion” for the brand.

“This is a natural fit for WHP, as we can leverage our global network and digital platform to help grow Toys“R”Us and Babies“R”Us around the world,” Shmidman said.

By the end of that year, Toys “R” Us marked its return in the United States by opening a 20,000 sq. ft. flagship store. In 2022, the brand launched 452 Toys “R” Us shops at Macy’s stores across the United States. In a September 2023 statement, WHP Global announced more new Toys “R” Us flagship stores nationwide starting in 2024.

In September 2025, Toys “R” Us said it would open 10 new flagship stores and 20 seasonal holiday shops by the end of that year.