Some Disney+ Prices to Increase by as Much as 13 Percent

Viewers of the online video streaming service Disney+ may have to budget a little extra because prices for some of its bundled services have risen, some by as high as 13 percent.

The Disney+ and Hulu Premium stand-alone ad-free plan is increasing by $2.50 to $21.49 per month, while the Disney+, Hulu, ESPN Select Bundle Premium—ad-free—will cost viewers an extra $3 a month, bringing the new total to $32.99, according to prices shared with The Epoch Times on Sept. 23.

Other packages set to increase by $2 a month include the Disney+, Hulu Bundle Premium with no ads, and the Disney+, Hulu, ESPN Select Bundle with ads. The new cost for each bundle will be $21.99.

The lowest increase of just $0.50 will bring the Disney+ and Hulu standalone plans with ads to $12.40 per month.

“We are keeping the Disney+, Hulu Bundle with ads at its current price, preserving a high-value option for subscribers—full content library all in one place,” a Disney+ spokesperson told The Epoch Times in the statement.

Flat rates will continue for the Disney+, Hulu Bundle with ads at $12.99, the Disney+, Hulu ESPN Unlimited Bundle with ads at $35.99, and the Disney+, Hulu, ESPN Unlimited Bundle Premium with no ads at $44.99.

“We continue to significantly invest in enhancements to Disney+ – new technology, features, and personalization,” the spokesperson said. “These improvements continue to strengthen the value we deliver to subscribers and will culminate in the one app experience later this year.”

Netflix also raised its streaming prices this past March, following a price hike in January. The company cites increasing investment in TV shows and movies, new product features, and responses to “local market changes, such as changes to local taxes or inflation” as the main reasons for the price increases.

According to a March Deloitte Digital Media Trends survey, the average American household spends $69 a month on video streaming services, unchanged from a year earlier. This is 13 percent higher than the $61 level recorded at the same time in 2024.

The report also showed that 73 percent of respondents said they were frustrated that their services continued to raise prices, while 61 percent said they would cancel their favorite service if the monthly price increased by $5.

A June 22 Reviews.org report, based on a survey of 1,000 people, showed that Americans were paying for about three streaming services on average, but 43 percent said they intended to cancel their subscriptions in the three months following the survey.

“Overloaded with streaming platforms and faced with increasing prices, consumers are finding ways to cut back on their streaming spending,” the report said.

Disney’s most recent earnings report, released on Aug. 5, showed that revenue from Disney+ and Hulu in the fiscal third quarter rose 11 percent from a year earlier, driven by both rate increases and subscriber growth.