Poilievre’s popularity lags behind his party, but few options on the horizon, new poll finds

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OTTAWA — The Conservative Party of Canada is more popular with Canadian voters than party head Pierre Poilievre, according to a new poll that suggests one-third of potential Tory supporters don’t do so simply because they don’t like the leader.

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But the poll from U.K.-based firm Lord Ashcroft Polls also suggests that swapping Poilievre for another leader is far from a panacea for Conservative woes.

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That’s because while certain groups of voters say they would more likely vote for the Conservatives under an unnamed different leader, the change would also correlate with losses among the current Tory base, the poll finds.

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“Switching leadership would bring its own risks,” reads the report.

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“Changing leader could… mean alienating core supporters while at best standing still among softer voters and potential converts. The costs are therefore clearer than the uncertain reward.”

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The poll surveyed a representative sample of 10,098 Canadians online between July 31 and Aug. 17 and hosted 16 focus groups held in B.C., Alberta, Quebec and Ontario.

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Notably, 47 per cent of respondents thought Canada is headed in the wrong direction, compared to 40 per cent who said the country is on the right track.

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And yet, the poll found that Prime Minister and Liberal Leader Mark Carney was the only leader of a major federal political party whose personal popularity exceeded that of his party.

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That poses a particular challenge for Poilievre because the current federal landscape suggests an election would be a two-way battle between Liberals and Conservatives while Avi Lewis’s NDP looks to re-emerge from the ashes of the devastating 2025 vote.

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“The PM was also a less polarizing figure than his opponent. While Poilievre is rated –64% by Liberal voters, Carney is only rated –33% among Conservatives,” Lord Ashcroft Polls found.

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According to the poll, 60 per cent of respondents had a positive impression of Carney while 55 per cent said the same of the Liberal party. For Poilievre, 43 per cent of those surveyed viewed him positively (compared to 50 per cent negatively), six points below the Conservative party as a whole (49 per cent).

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But the report notes the effect is even more pronounced among crucial voter groups for Conservatives.

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During polling, “potential but currently unlikely Conservative voters” pegged not liking Poilievre (34 per cent) and the party feeling too close to U.S.-style politics (29 per cent) as the two top reasons they were put off from voting Tory.

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More than half (53 per cent) of another key group, “persuadable Liberals” (recent Liberal voters who identified the Tories as their “clear second choice”), told Lord Ashcroft they were more likely to vote Conservative under a different leader than Poilievre.